Hunch on Hutch

Fooling around with Spell with flickr. Lots of fun. While on one of my mindless surfing trips on the telly, I managed to catch an ad that only showed only radios, speakers, Discmans etc. in various places like a lift, an airport, a car. And it had a catchy soundtrack. Fifteen seconds into the commercial, I had a hunch that the advertiser was Hutch. Fifteen seconds later, my hunch was proved right. The message was that now you could listen to music anywhere thanks to the service that allows you to download complete songs.

Simple, not verbose, child-like, stylish - the great thing about this brand is that it has managed to evolve a signature style for itself (in terms of both form and content). So much so that one hears the phrase ‘this is so Hutch’ with regard to non-Hutch communication that bears a resemblance to Hutch. If there is a brand today with a distinct voice, tone & manner, it has to be this one. Helps to work at a sub-conscious level in registering the brand in today’s cluttered environment.