The power of new media

Italy sure did win the world cup, but what is being discussed 3 days after the finals is the infamous Zidane head butt. It is probably one of the most watched videos on Google and You Tube. Even a day after the finals, a spoof video of Zidane head butting the entire Italian team was circulating fast and furious around the office.

One can only marvel at the power of the new media (media in which people are active participants) in distributing content to millions of people around the world. Now, if only we could create such distributable content for our brands.