Weekend Mall Rats – Part I
My life partner & the kid decided to go visit a mall on Saturday evening. Having come to Bangalore 7 months back, we still had not visited Eva Mall on Brigade road, so Saturday evening found us at the place. The kid had a rollicking time playing amongst a zillion coloured balls in the Fun Corner while the roommate decided to try her hand at bowling.
After strolling around the place for a while, we found the place strangely deserted for a Saturday evening. I had two hypotheses on hand –
(i) There is no multiplex
(ii) There is no food court
Turns out there is a food court, but it is under renovation. So that explained the lonesome aura. Only later did it strike me that this mall had products only for women and kids. Raga, Carbon, Levis, Reebok… and all for women only. It was then that my partner made a pertinent observation. Having a mall only for women rules out 50% of your audience. And common sense would suggest that men and women who shop together would rather visit a mall that stocks products for both (for the sake of convenience).
Guess the only guy doing business there is the one running the coffee parlour.
After strolling around the place for a while, we found the place strangely deserted for a Saturday evening. I had two hypotheses on hand –
(i) There is no multiplex
(ii) There is no food court
Turns out there is a food court, but it is under renovation. So that explained the lonesome aura. Only later did it strike me that this mall had products only for women and kids. Raga, Carbon, Levis, Reebok… and all for women only. It was then that my partner made a pertinent observation. Having a mall only for women rules out 50% of your audience. And common sense would suggest that men and women who shop together would rather visit a mall that stocks products for both (for the sake of convenience).
Guess the only guy doing business there is the one running the coffee parlour.
posted by Mani Kadayam at 4:30 PM
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