Weekend Mall Rats – Part II

Visited another mall on Sunday. This time it was Garuda Mall on Magrath Road. Noticed a couple of brands like Nokia and Lenovo. Lenovo has latched on to the football fever and was doing a football contest (answer some questions, guess who wins the world cup and win a few prizes etc) with a small goal and a football to play around with.

Nokia, I think was sponsoring a live singing act in the evening. The more I see brands around and the more I think about it, I feel all experiences today need to be entertaining. Considering the short time spans and the variety of experiences that are on display (so much to do, so little time), it is the experience that is the most entertaining (in terms of engagement, amusement and newness) that will win. Brands then must strive to constantly surprise its users by providing an entertaining experience.