What a joy, what a joy

Reading a company's website is not one of those things you would categorize as enjoyable (what with it being written in corporate speak and being almost similar to that of other companies). Unless you are a company called Innocent about which I have written before.

Now, these guys have made themselves all the more lovable by writing a blog. It can't get more human, honest and charming than this. Start reading here.

And they have begun something called the Fruitstock, a free festival. Delightful.