Recent read

Been reading ‘The Culture Code’ by Clotaire Rapaille, a Frenchman who professes to be more American than the Americans themselves.

He is a psychoanalyst who has decided to use the world of business as a testing ground for his theory that each nation has a specific culture code – i.e. behaviour determined by the country’s history and myths. While the template is interesting, it is hard to stomach certain broad generalizations that he makes in his book.

Also, when he unabashedly takes credit for the success of the Chrysler PT Cruiser (once the code was discovered, boom, the car took off or words to that effect), one begins to don the hat of skpticism. One part of me wants to believe that what he says is profound. The other part says he is a quack.